Terms, in plain English

This is a summary of how working with POP works. It isn't the contract. Before we start, you'll get the full client agreement to read and sign, and if anything here differs from it, the agreement wins.

$0 Retainer - No Sales, no fee. You pay Google and Meta directly for the ads.

The deal

We run your Google and Meta ads. You pay the platforms directly for the ads. Every lead lands in your POP dashboard. When you win a job, you mark the lead Sold, and that job adds our fee to the month's invoice. Apart from a one-off setup fee, there's no retainer, no monthly minimum and no lock-in.

Our fee

• Agreed with you before we start: a percentage of each job's value, or a fixed amount per job.
• The fee you sign up on is the fee you keep, for as long as we work together.
• Our fees are plus GST. Job values are entered excluding GST.

What counts as a sale

• A lead from our ads (a form from one of our ads, or a call to one of your POP tracking numbers) that you win within 90 days of their first contact.
• Sales we can't trace to one of our leads don't earn a fee.
• One lead, one fee: the sale is everything that customer agrees to within the 90 days. After that, repeat work is yours, unless they come back through one of our ads.
• If a Sold job falls through, mark it Lost within 60 days of the invoice it was on and we'll credit the fee. If the job value changes, update it and we'll adjust.

Ad spend and your accounts

• The Google Ads and Meta ad accounts are yours: your name, your card. We're added as managers.
• You set the budget and can change it whenever you like. We recommend a budget and never mark it up.
• Ad spend is paid to the platforms and isn't refunded by POP, whatever the results.

Setup

A one-off setup fee of $500 + GST, invoiced when you sign. It covers setting up your call tracking and building your campaigns.

Marking your leads

You agree to mark every lead Sold or Lost, truthfully. We'll remind you when leads are waiting. There's no charge for unmarked leads. If we find leads aren't being marked honestly, we can end the agreement with 30 days' notice.

Invoices

Monthly, for jobs marked Sold the month before. Every invoice is due 7 days after it's sent, by card or direct debit. If an invoice isn't paid, we can pause your campaigns until it is.

Notice and leaving

• No minimum term. Either of us can end it at any time with 30 days' written notice. No exit fee.
• You keep your ad accounts, campaigns and history. Your POP tracking numbers are cancelled.
• Leads that arrived before the end date still earn a fee if you win them within their 90 days. You keep access to your dashboard for those 90 days, and you can ask for an export of your leads.

Results

We run your ads as well as we can, but nobody can guarantee leads or sales. POP isn't responsible if Google or Meta restrict or disapprove an account or ad. You're responsible for the accuracy of what you tell us about your business.

Your customers' details

Your leads are your customers. We hold their details on your behalf under the Privacy Act 2020. When you mark a lead Sold, we send the sale to Google and Meta in coded (hashed) form so the ads learn what works; this may be processed overseas. You're responsible for your own privacy policy.

New Zealand law applies.